Vanderbilt’s 295 solar panels show our commitment to sustainability.

Summary:

• Companies who practice greenwashing can make both deliberate claims and unintentionally misrepresent their sustainability efforts.
• As a Financial Advisor, you can help your clients avoid these bogus claims with resources outlined at the end of the article.

Many businesses promote their credentials with the promises of having green buildings, eco-labels, and clean technologies. But how many of these pledges are authentic? How many of them are just empty corporate spins? We called these inauthentic claims “greenwashing” in our past article “Will "Impact-Washing" Be the New Greenwashing?”

It’s no secret that Impact Investing has been gaining popularity (we certainly talk about it a lot) .  As more and more financial advisors become curious, we’ve found many are surprised to learn of the various ways to invest impactfully, perhaps most notably through Green Bonds.

Last week, Bank of England Governor and Chairman of the G20's Financial Stability Board, Mark Carney, spoke to a crowd in Berlin about how green finance can maximize return, aid the global economy and combat global climate change if we figure out how to bring Impact Investing to the mainstream. We totally agree!