Join Vanderbilt Blog

Fortune's 500 is the list of the largest companies in the United States by revenue and is a great barometer to figure out which US based companies are the most successful. If you were to take a look list for 2021 you will notice something that has been trending this way for the past several years, the largest amount of women that lead these companies. There are more companies lead by women CEOs on this list than ever before and it is showing the progress and strives women have made over the last several decades. While there is still work to be done in this area, we want to celebrate these women in order to encourage and inspire others to reach great heights. 

Back in the day, your first impression with a client was a firm handshake. Now, by the time a client has reached out to shake your hand, they’ve already done a deep dive online, Googling your name, reading articles, and yes, searching on social media. What they find on the web - that’s your first impression.

Your web presence is now a hugely important part of your business. It’s your online personality. So how do you look online? A “Business Page” on Facebook is a quick way to help you make a great first impression online, while staying compliant.

LinkedIn can be a great resource for finding prospective clients and expanding you professional network. While it is simple to set up an account, you may be missing some key elements that can make sure your profile does not get lost in the crowd.  

You created a LinkedIn profile in hopes to expand your professional network and grow your business. Just setting up a LinkedIn account is not enough, with over 400 million professionals on LinkedIn and 122 million in the US alone, you will need to know some tips and tricks to make your profile stand out.  

A new study found that almost all Financial Advisors use social media to market themselves, but with compliance constraints weighing in, many advisors find themselves unable to post meaningful content.