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First Impressions in a Social Media Age

Posted by Vanderbilt Financial Group on 3/17/17 2:33 PM
Back in the day, your first impression with a client was a firm handshake. Now, by the time a client has reached out to shake your hand, they’ve already done a deep dive online, Googling your name, reading articles, and yes, searching on social media. What they find on the web - that’s your first impression.

Your web presence is now a hugely important part of your business. It’s your online personality. So how do you look online? A “Business Page” on Facebook is a quick way to help you make a great first impression online, while staying compliant.

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Topics: Social Media, Financial Advisors, Facebook

Want More clients? Make LinkedIn Work For You

Posted by Steve Distante on 12/1/15 5:00 PM

LinkedIn can be a great resource for finding prospective clients and expanding you professional network. While it is simple to set up an account, you may be missing some key elements that can make sure your profile does not get lost in the crowd.  

You created a LinkedIn profile in hopes to expand your professional network and grow your business. Just setting up a LinkedIn account is not enough, with over 400 million professionals on LinkedIn and 122 million in the US alone, you will need to know some tips and tricks to make your profile stand out.  

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Topics: Social Media, LinkedIn, Financial Advisors

80% of Financial Advisors Claim to Use Social Media; But Do They Really?

Posted by Steve Distante on 10/23/15 3:41 PM

A new study found that almost all Financial Advisors use social media to market themselves, but with compliance constraints weighing in, many advisors find themselves unable to post meaningful content.

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Topics: Social Media

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