Vanderbilt’s 295 solar panels show our commitment to sustainability.
- Companies who practice greenwashing can make both deliberate claims and unintentionally misrepresent their sustainability efforts.
- As a Financial Advisor, you can help your clients avoid these bogus claims with resources outlined at the end of the article.
Many businesses promote their credentials with the promises of having green buildings, eco-labels, and clean technologies. But how many of these pledges are authentic? How many of them are just empty corporate spins? We called these inauthentic claims “greenwashing” in our past article “Will "Impact-Washing" Be the New Greenwashing?”
As we all know, the financial crisis was fueled by corruption, incompetence, and a lack of transparency. As the impact investing movement gains momentum, impact investors and advisors must keep a conscious mindset towards the formation of impact investments so that history doesn't repeat itself.