Automation has given rise to Robo-Advising, a new technology that uses algorithms to aid in investment decisions, including those related to impact investing. What is an algorithm, and what does it offer to the Financial Advice Industry? An algorithm is a process or set of rules to be followed in calculations or other problem-solving operations, usually done by a computer. In Financial Services, a Robo-Advising algorithm is mainly used for non-complicated portfolio management. Clients can choose from a wide range of companies and services with a lower minimum initial investment than most traditional Financial Advisors. The account fee is low-cost to zero, which attracts a large group of clients who typically find an advisor’s fee as a cost-prohibitive barrier. As this technology becomes increasingly popular, there have been talks about the replacement of the human Financial Advisor.