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Impact Investing: Aware, Unaware & Just Don't Care

Posted by Steve Distante on 4/13/17 4:46 PM
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As promoters of the Impact Investing movement, we've noticed that story telling is at the core of the movement. When we speak to people about Impact Investing, the stories behind the projects and investments resonate far deeper on a human level, than the numbers do. So in that spirit, we'd like to share a story that our CEO Steve Distante posted on Linkedin this week. 


"While sitting with a new friend, a fellow Impact Enthusiast, Mike Sakraida from First Affirmative, he shared with me the 3 type of people when it comes to Impact Investing, there are the Aware, Unaware and the Just Don't Care about people or planet, just making money. We shared stories of our "awakenings" and discovering who we are and how our new passion can be very annoying to people who fall into the last category. But we shrugged it off as, "that's their choice and there are a lot more of us then them" at least we like to believe so...and as time goes on, people who "vote with their dollars" and realize that investing in companies that embrace "Doing Good" with their company will eventually, if not sooner, gain favor with investors.

"Young people don't trust the stock market" was the conversation today with a younger advisor, Dock, who is exiting the industry, so I pulled out my soap box and began to share..."they need education, they need to know there are companies that embrace a culture and mission for good, impactful products or services and it is my mission to share that with them!" I think he was shifted, maybe not entirely convinced, but listening enough to at least doubt his decision to leave the financial services industry and for that I was grateful.

"Ohhh a Tesla, I'm buying that stock with my boyfriend" said my young waitress at lunch upon seeing my car in the parking lot, she continued, "We can't afford to buy that car, maybe the model 3 when it comes out, but right now we are just as happy owning part of the company". As I sat there I thought, that was the third time I had heard that line from a waiter or waitress, usually after they see my car or they learn about my life's passion for impact or what we do at our online community called She was unaware, young and wanted to be part of something good, and for her, that was the ability to vote with her and her boyfriend's money and buy a part of something great, Tesla. Young people do trust the stock market Dock! They just need to find or we can show them what companies to love, for doing good, allowing them to invest in companies that deserve our attention. I am AWARE, what are you?"  - Steve Distante

Does Steve's story resonate with you? Have you had similar experiences? We want to hear about your impact story. Check out our online community called Impact U, dedicated to teaching Advisors, Investors, and Clients all about Impact Investing by sharing stories. 

Topics: Impact Investing

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